less influential

I’m not selling you anything: I’m just a storyteller with a platform.

The summer of 2026 is about half over as I write this and kick off this new attempt at a running blog as just another voice in the chaos.

And I get it: there is a good chance that you have stumbled upon this site without much context and mixed in among a million social feeds full of running influencers, sports bros, sports pros, thirst-trap running accounts, sports nutrition gurus, speed maxxers, AI running slop, and any variety of pay-to-play training program hustlers.

What the hell is some middle aged Canadian dude who spends half his time injured and the other half trying to hold a small suburban run club together doing giving you running content?

So, here’s the deal.

I’m just a guy.

I have another little blog nearby where I write about machine intelligence (ie AI) in a human world, posting in a similar daily-ish fashion about algorithms and social media and the waves of technology that disrupt our humanity.  In other words, my personal brand is “real” and my motto is keeping your hopes and hobbies centred on this planet—in the world, in nature, and on the real trails that all of us can join in on.

I’m not selling you anything: I’m just a storyteller with a platform.

And running not only changed my life, it continues to shape and reshape who I am and how I interact with the world.

I’m gonna write about that okay?

Definitions

Canadian
I write this blog from a small city in the middle of the Canadian prairies. It means I use terms like kilometres and celsius and you're just gonna need to deal with that. I run four seasons long, from blisteringly hot summers through icy cold winters. I've encountered moose, beavers, and snakes on our trails. And we're proud of it all.
influencer
Don't be an influencer who runs, be a runner who influences... Be someone who challenges others to be their best healthy self and to rest when they need it. Be someone who encourages others to be inclusive to the sport, builds a strong community, champions good sportsmanship and stands cheering for everyone. Share pics, stats, and courage... for the right reasons.
run club
Picture it. A group of strangers meet in a quiet parking lot on a cool morning and, dressed in shorts and neon t-shirts, set off into the unknown while sweating and breathing heavily together. Adventures ensue. Conversations flow. Friendships form.
suburban
I live in the suburbs of a big Canadian city called Edmonton, Alberta. We call it home, but a lot of people might look at the manufactured urban sprawl as cluttered with cars and fabricated architecture and big box stores. They're not wrong, but we've found the trails and the parks and entrances into the gorgeous river valley routes that have their own unique identity in our lives. Run where you can.
Brad The Runner

Brad The Runner

Brad has been running recreationally since late 2007, completing five marathons, dozens of half marathons, and countless shorter races. He has been writing about his experiences on the trails for nearly as long as he has been running.